A Guide to Beekeeping
Hive Mind: Mead and Brew Co
Video Production
Hive Mind: Mead and Brew Co's Brief
Hive Mind: Mead and Brew Co. are a speciality drinks producer hailing from The Wye Valley. Their multi-award-winning traditional and sparkling mead is sold worldwide and has won nine Great Taste Awards.
Hicks2: Web+Creative Studio partnered with Hive Mind in early 2024 for six months of our Web+Creative service, which included video production, photography, graphic design and brand strategy.
Early in the collaboration, discussion began to develop a series of bee-keeping videos to demonstrate Hive Mind's commitment to only using their own, locally produced honey.
Hicks2's Response
Hicks2 developed a serene and captivating video centred around one of Hive Mind's founders and passionate apiarist, Matt Newell.
The video is strategically targeted towards Hive Mind's deeply engaged audience, who, when looking at analytics, have shown a strong inclination towards founder-led content and content about mead and honey production.
The resulting piece is a compelling blend of education and entertainment that helped define Hive Mind's brand positioning as a socially and environmentally responsible company, further building brand authority in the food and drinks industry.
Meet Hive Mind's co-founder, Matt Newell, master mead-maker and expert apiarist.
What did we do?
Video Production
Hicks2 followed Matt through the entire bee-keep process, equipped with 4K UHD cameras, state-of-the-art lenses, and... bee suits (obviously).
By guiding the pacing and positioning of the shots, we created a seamless flow between the interview and the natural process of tending to the bees, using dynamic camera angles and precise framing to highlight Matt's connection with the hives and the intricate details of his work.
Post Production
In post-production, our team took the time to perfect the video's pacing to reflect the calm yet purposeful nature of Matt's work with the bees. Balancing slower, contemplative moments with more dynamic cuts, we ensured the video maintained a smooth flow that held the audience's attention. The pacing allowed viewers to absorb the intricate details of the bee-keeping process while also conveying a sense of expertise and care.
Web+Creative Partnership
Hicks2's Web+Creative partnership is an all-in-one service that gives challenger brands and established businesses the resources they need to thrive online.
Including extensive creative services, a dedicated creative director, and immediate access to a team of web professionals, this partnership ensures your brand can maintain impeccable output all year round.
Client
Hive Mind: Mead and Brew Co
Sector
Food & Drink
Location
Cardiff, Wales
Creative Director
Jake Hicks
Discipline
Video Production