Summer ‘24 Content Shoot: Symonds Yat
Hive Mind: Mead and Brew Co
PhotographyBrand Strategy
Hive Mind: Mead and Brew Co's Brief
Hive Mind: Mead and Brew Co. are a speciality drinks producer hailing from the Wye Valley. Their multi-award-winning traditional and sparkling mead is sold worldwide and has won nine Great Taste Awards.
Hicks2: Web+Creative Studio partnered with Hive Mind in early 2024 for six months of our Web+Creative service, which included video production, product photography, graphic design and brand strategy.
Every month, Hicks2 ventured out into the Wye Valley to capture beautiful lifestyle and product imagery for use across Hive Mind's digital channels, social media and email newsletters.
Hicks2's Response
Hicks2 travelled to Symonds Yat, one of, if not the most iconic viewpoint in the country. The famous landscape is also front and centre in Hive Mind's flagship traditional mead, making it the perfect spot to capture striking and memorable product photography.
Hive Mind are a nature-centric brand that represent their homeland with pride. In this series of product photos, blue skies and vibrant hills flood every corner of the frame.
From the Wye.
Symonds Yat
Symonds Yat, in the Wye Valley, offers panoramic views over the River Wye, attracting hikers, climbers, and nature lovers to its iconic limestone cliffs.
What did we do?
Product Photography
Hicks2 ventured into the Wye Valley to capture vibrant product photography that would resonate with Hive Mind's nature-focused audience.
We staged their products against the backdrop of the iconic Wye landscape, framing their traditional and sparkling mead in a natural setting that complemented the brand's visual language. We utilised close-up shots that highlighted the intricate details of the bottles and labels, while wide-angle compositions showcased the vibrant scenery, reinforcing Hive Mind's connection to its roots.
Brand Strategy
The difference between impactful and forgettable brand imagery is intention.
Hicks2 helped define Hive Mind's brand strategy by aligning their visual identity with their core values of sustainability and local pride. Through monthly content updates and strategically planned photoshoots, we positioned Hive Mind as a brand that embodies the essence of the Wye Valley and nature itself.
Web+Creative Partnership
Hicks2's Web+Creative partnership is an all-in-one service that gives challenger brands and established businesses the resources they need to thrive online.
Including extensive creative services, a dedicated creative director, and immediate access to a team of web professionals, this partnership ensures your brand can maintain impeccable output all year round.
Client
Hive Mind: Mead and Brew Co
Sector
Food & Drink
Location
The Wye Valley, UK
Creative Director
Jake Hicks
Disciplines
Photography
Brand Strategy