Stack ‘em high, watch ‘em foil.
Stack’d by Sand & Stone
Brand IdentityBrand Strategy
Stack’d by Sand & Stone's Brief
Long-time friends and Pembrokeshire restaurateurs, Sand & Stone, approached us in early 2023 with a new venture: Stack'd, a burger joint described as the "cooler, younger brother" of the Sand & Stone family. Their vision was clear—a brand identity that would resonate with a younger audience while capturing their menu's laid-back, fun-loving spirit. With this in mind, we set out to create a bold and youthful identity that reflected the brand's energy.
Hicks2's Response
We developed a vibrant and energetic brand ID for Stack'd, combining bright, playful colours with bold, modern typefaces to evoke a sense of fun and approachability. Inspired by pop art, the final brand mark balances creativity and simplicity, making it memorable across digital and physical spaces.
We went beyond the logo to bring the brand to life, creating visuals that demonstrated how Stack’d’s identity could translate seamlessly into food packaging, merchandise, and in-store signage. This holistic approach ensured that every touchpoint—whether a takeaway box or a branded t-shirt—would feel cohesive and reflect the Stack'd personality, making it a brand that customers want to engage with.
We created a brand identity that felt old-school, like an american burger joint, but with a modern-day twist.
What did we do?
Client
Stack’d by Sand & Stone
Sector
Location
Cardiff, UK
Creative Director
Jake Hicks
Disciplines
Brand Identity
Brand Strategy