Introducing StrideDaily
Stride
Video ProductionFounder-Driven
Stride's Brief
Stride is a health tech startup founded by Olympic bronze medalist Andrew Steele. They provide everyday people with an athlete-level health stack, covering everything from personalised supplementation to DNA Methylation testing.
Andrew and his team approached us to create a founder-driven launch video for StrideDaily, their fully personalised all-in-one liquid supplement.
Hicks2's Response
We shot a product introduction video in the Stride Lab, introducing Andrew, his background, and providing a breakdown of the StrideDaily product.
In a short but punchy 1 minute and 41 seconds, you'll discover how StrideDaily can help you reach optimal health.
Meet Andrew Steele, olympic bronze-medalist and founder of Stride.
What did we do?
Video Production
We took Stride through the complete video production process, from pre-production planning to on-set direction.
By directing on set, we ensured the visuals, tone, and pacing aligned with the high-performance brand message, capturing both Andrew’s energy and the essence of the product in a way that would resonate with viewers.
Post Production
Our post-production team refined over 100 gigabytes of 4K RAW footage to a lean two-minute video designed to stand out on social media.
We emptied the entire editing toolbox on this one. Smooth transitions, professional colour grading, and motion graphics enhance the storytelling and highlight key product features.
Content Creation
To seal the deal, we collaborated with Stride to create additional promotional content for their digital and social channels, carefully selecting clips and cut-downs for a series of digital and PPC ads.
Client
Stride
Sector
Health & Science
Location
Norwich, UK
Creative Director
Jake Hicks
Disciplines
Video Production
Founder-Driven Content